BUS 316: Global Electronic Marketing

3 credits

An exploration of the impact of electronic technologies and globalization of trade on traditional marketing techniques through readings, discussion, case study analysis and research. Students will, individually and within working groups, gain experience leveraging electronic technologies to achieve the marketing goals of firms and various initiatives. Emphasis is on strategic E-marketing planning from a strategic perspective. Course culminates with student creation of E-marketing plans for an existing firm or initiative.

Prerequisite(s): BUS 211, BUS 222, and ELC 200/BUS 200.