2022-2023 Catalog 
    Feb 21, 2024  
2022-2023 Catalog [ARCHIVED CATALOG]

BUS 310

Add to Favorites (opens a new window)

BUS 310: Introduction to E-Marketing

3 credits

An exploration of the impact of electronic technologies and globalization of trade on traditional marketing techniques through readings, discussion, case study analysis and research. Students will, individually and within working groups, gain experience leveraging electronic technologies to achieve the marketing goals of firms and various initiatives. Emphasis is on strategic E-marketing planning from a strategic perspective. Course culminates with student creation of E-marketing plans for an existing firm or initiative. Offered even Falls.

Prerequisite(s): BUS 211 , BUS 222 , and ELC 200.
Co-requisite(s): None.

Add to Favorites (opens a new window)