BUS 412: Marketing Research

3 credits

The course is to enable the student to become a well informed consumer of state-of-the-art marketing research. The emphasis is on the design and analysis of surveys or experiments. Consumer means someone who can formulate and structure marketing problems, recommend marketing research that should be undertaken, appreciate what can or can’t be learned from marketing research, analyze quantitative marketing data, and make effective decisions on marketing research. Offered as needed.

Prerequisite(s): BUS 101, BUS 222, and MAT 251.
Co-requisite(s): None.