BUS 327: Principles of Sales

3 credits

Salesmanship is an introduction to the professional side of personal selling as a career. Students will utilize applicable hands-on approach to developing relationships and building a successful sales career. An emphasis is placed on the role of salespeople in the free enterprise system, customer relations, application of sales principles, components of the sales presentation, and an introduction to sales management, buying motives, customer approach, and sales techniques. Offered odd Falls.

Prerequisite(s): BUS 211.
Co-requisite(s): None.