2018-2019 Catalog 
    May 30, 2023  
2018-2019 Catalog [ARCHIVED CATALOG]

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BUS 222: Introduction to Marketing

3 credits

The components of the marketing structure and of the behavioral science concepts involved in marketing. Emphasis will be on practical skills in identifying markets and opportunities, product development, and advertising. Offered Fall and Spring.

Prerequisite(s): None.
Co-requisite(s): None.

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